Conversion Optimazation-The Art and science of converting prospect to customers

In this ebook you will learn:

1. The Journey from Clicks to Sales:•Converting Visitors to Buyers, Landing Pages, Fifteen Years of Change,Conversion Rates,What You Can Accomplish

2. The Numbers Behind Your Website:Macro Conversions,Key Performance Indicators,Building Budgets for Ecommerce Sites ,Conversion Rates ,Lifetime Value (LTV) of a Customer ,Budgeting for Lead Generation Sites,Monetization Models and Conversion Rates ,Bounce Rate ,Exit Rate ,Quality of Traffic (Visitors) ,Other Resources

3 Getting to Know Your Customers:Developing Personas ,What Are Personas? ,Benefits of Personas,Market Segmentation Versus Persona Development ,A Case Against Personas ,Back to the Basics: Creating Customer Profiles*Brief History of the Four Temperaments *The Four Temperaments and Personas *Putting It All Together *Your Website from a Different Perspective 79*Personas and Copy *Adjusting Your Selling Process Through Personas 83

4 From Confidence to Trust:*Value Proposition *Continuity*Congruency *Social Proof *Membership/Professional Organizations or Affiliations *External Reputation *Designing Aspects

5.Understanding the Buying Stages:*Deciphering the Buying Stages Online *Complexity of the Product and the Buying Funnel

6 FUDs:*The Buying Decision and FUDs *Getting “Personal” with FUDs

7. Appealing with Incentives*What Are Incentives? *Incentives Versus Value Proposition*Positioning Incentives *Behavioral Incentives *How to Apply Incentives *Additional Tips for Using Incentives

8.Engagement:*Measuring the Effectiveness of Engagement *Social Media *Customer Reviews *Cross-Sells and Upsells *Customer Feedback Tools *Informational Videos *Virtual Closets *Virtual Help

9 Testing: The Voice of Visitors:*The Basics of Testing *Creating a Successful Test 199*Forty-Nine Things you Can Test on Your Website

10 Be Iterative:*When Conversion Optimization Succeeds *When Conversion Optimization Fails *The Upward Spiral