Get up to speed ONLINE MARKETING-How to use websites,blog, social networking

In this book you will learn:

*Part one Get strategic

1 Online marketing 101

2 Your online marketing plan

*Part two Get online

3 Establish a web presence

How to build a website with no technical knowledge

4 Boost your search engine rankings

How to increase your visibility on Google

5 Engage with email

How to build an email list without annoying people

*Part three Get creative

6 Build a blog

How to build trust, reputation, and traffic

7 Podcast for profit

How to attract an audience of loyal listeners

8 Lights, camera, action!

How to produce online video on a budget

9 Show, don’t tell

How to showcase your business on photo-sharing sites

*Part four Get out there

10 Build a community

How to choose and use social networks

11 Find fans on Facebook

How to harness the world’s largest network

12 Create credibility on LinkedIn

How to take your business networking online

13 Tap into Twitter

How to use the power of the real-time Web to build a following

14 Jack into the Matrix

How to make real money in virtual worlds

15 Pass it on

How to be discovered on social bookmarking sites

*Part five Get help

16 Do you need a consultant?

How to find someone to help you achieve your vision

An A–Z of online marketing